Facebook Advertising – How To Make Your Business A Success

The fact that Facebook has over a billion registered users makes it one of the main social platforms that you cannot ignore when it comes to advertising. It is indeed a fertile ground where you can easily put up your ads and be able to reach out to billions of potential customers. Regardless of whether you have your own business website, Facebook provides you with the necessary tools to create ads through which you can easily attract Facebook users back to your website for your business success.

Business Exposure

Facebook advertising literally means exposing your business to millions of potential customers who access the site everyday. The ad creation tool that Facebook puts at your disposal provides you with a very good opportunity to expose your business and reap the benefits that online business provides.

Targeted Advertising

One great way that you can make your business on Facebook is to take advantage of the site’s targeted advertising. Facebook allows you to target as specific segment of its users based on age, interest, location and much more. Facebook advertising also makes it possible for Facebook to place your ad(s) only on pages whose users mention specific keywords.

Customer Loyalty

Unlike with creating and promoting your business/product ad(s) on Facebook that cost you a minimal amount, establishing a loyal customer base on the site does not cost you anything except your time. Establishing a loyal customer base on the site is in no doubt one of the most effective ways to make your business a success. Just like with other business owners who have done it, you can easily create a fan page that makes it possible for you to interact directly with both your existing and potential customers.

How you can make your business a success using your Facebook business fan page is not limited to interacting with your customers. It is on the page that you can also announce any special offers or promotions. This is also the page on which you have the opportunity to launch new products/service.

Low Advertising Cost

You certainly need to advertise your business to reach out to a large population of potential customers. Even when advertising is indeed necessary, the need to keep advertising costs low should remain top on your mind. Compared to advertising in any other way, Facebook advertising is very cost effective. It gives you the opportunity to make your business a success by allowing you to specify cost of advertising you are prepared to incur when advertising.

Effective Facebook advertising requires that you remain conversant with any changes that Facebook adopts. For instance, Facebook has revised its image policy relating to advertisements. The policy states that ad text cannot take up in excess of 20% of ad image. Any ad created contrary to this policy is automatically banned. Because you need to focus on running your business, it may be necessary to engage the service of a social media marketing firm to run your Facebook advertising ad(s) to make your business a success.

Hints and Tips On How To Advertise Your Website

This article is for website and blog owners who are looking for hints and tips on how to help promote their website and get it noticed. This article does not cover every aspect of how to promote your website, however it does give you some good starting points on which to build your online presence. Follow these easy and simple tips:

Content.

Not just content, but high quality content is now what is needed to help improve your search engine optimization (SEO). Without good content your website could go unseen. High quality unique content tops the list of the most effective ways to improve your online presence from; lead generation, increased traffic and search engine rankings. It is also one of the hardest aspects to get right!

Connections.

Submitting your website to other high ranking sites and blogs will help you gain back links to your website. Google and other search engines measure and rank your website by the importance and quality of other websites linking to you. Care needs to be taken where these links are placed and you need to be sure you are not associated with spammy directories or link farms, these types of sites can have a detrimental effect on your rankings.

Social Media.

Social has become more and more important and is a great way of promoting your company. Choose the platforms that work best for you. You don’t need to be using all the social media tools, however to protect your brand it is advisable to secure your domain name across as many as you can.

Join Google +.

Google+ could be classed in the same section as social media but as it is a Google tool I feel it needs to have a section of its own. Many business have been slow on the up take of joining Google+, but these business are missing a trick, don’t miss out. If Google is here to stay then so is Google+! By using Google+ and adding authorship to your site your image and Google+ details will appear in the search results making your listing stand out from your competitors.

Images and Videos.

The use of images is a powerful tool and should not be over looked. Make sure all the images you upload to your website and blog are a good size and high quality. Powerful visuals are essential to grab the reader’s attention. Informative videos are also an available tool and can generate traffic to your website, more and more videos are showing in the organic listings for keyword searches. You can also link your Google+ account to your YouTube channel.

How to Monetize Your Website With Ease

Want to make money online? Still confused where to start from? Why not make use of internet marketing to monetize your website and make money on-line instantly!

If you are really looking forward to making money online and expand your business to a greater level, then it is important that you choose an ideal web hosting company that satisfy all your business related needs and help you promote your products effectively. Moreover, when it comes to monetizing your website, there are plenty of ways to do it, but most of them are complicated and costly. One of the easiest and effective ways is by generating website traffic, which will help you earn significant revenue from your website.

Different ways of monetizing your website

Website monetization plays a key role when it comes to delivering your brand message to all your customers sitting worldwide and broadcasting your business online. Written below are some important tips that you may think of considering in order to monetize your website effectively!

Tip #1: Build a website and plan different strategies to promote it

It is important that you come up with some effective marketing strategies in order to earn reasonable profits from your site. This can be done by placing relevant keywords in your site content and then making sure that there are no grammatical errors in the content and all the words are spelled properly. This technique is also known as SEO, i.e. ‘Search Engine Optimization’. Also, you need to make sure that the site content is unique and plagiarism free. This can be done by receiving help from various plagiarism related websites for e.g. Smallseotools, Copyscape, etc.

Tip #2: Make use of Google resources

You can make use of various Google tools that can help you monetize your website with ease. This includes tools like Google AdSense, Google AdWords and Google Analytics. All these tools provide you the correct platform to advertise on Google and put up a brand message to your customers, telling them about the range of services you provide. This will help you increase the traffic generation ratio on your site and keep track of all the visitors that have visited your website lately. Once you sign in for these Google tools, you can place ads on your website and also select a matching site theme related to your niche or topic of discussion.

Tip #3: Link your website to other sites

This is one of the most effective brand promotional techniques and can help you expand your market online effortlessly. So far, this has been the most proven ways of monetizing your site without making any financial investments.

Source of Site Traffic That Can Help You Get Past Google

Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.

Interview an Influencer or Get Interviewed by a High-traffic Website

Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?

His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.

Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.

Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.

You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.

By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.